EverythingAish
This was a YouTube Brand Identity for my client who does lifestyle videos around her personality and interests (like beauty, vlogs and chats). So, I worked with her to create her logo, banner, video intro and outro screen.
The Logo
My client just wanted a simple and sophisticated text logo, with a straight cut serif font for the beginning of her tag line and then a handwritten font for her brand name. I was able to search for some suitable fonts for her to choose from and then I just placed them in the composition that fit well for her.
The Banner
My client wanted a stylistic design for the banner with the basic components on there like her socials and some words that describe the type of content she has. Then, she requested if she could have an illustration of herself on the left side, and so I was able to accomplish that with a picture of her choosing. After that, she wanted some type of splash graphic and so I found a reference image to use as I made the shape in illustrator. Lastly, she then told me that she wanted some pastel gradient for it and I tried out a few different concepts and we chose what looked best for the overall design.
The Intro
With the intro, my client had the basic idea for the intro with the logo fading in first and the brand name being written in before the illustration drops from above to push away the tag line. I was able to make the word 'EverythingAish' look like it was being written, by using the write-on effect. Then, because she wanted the illustration to blink, I was able to illustrate her eyes closed and use that as the second pose to fade to and from as I animated the opacity. Lastly, I animated the splash graphic to fade in the background so that it wasn't plain.
The Outro Screen
The outro screen was simplistic, using the logo and the social icons from the banner. Then, my client wanted a subscribe button to remind viewers to do so and also a call to action for them to follow her on socials. She also wanted the 'previous video' box to be a cloud shape and then we decide to use the pastel colours from the banner as a rainbow gradient for the background.