CREP CHECK
This was a YouTube Brand Identity for my client who reviews shoes (creps). He wanted me to create his logo, banner and video intro.
The Concept Logo
I was given the creative freedom to design what I thought would work well, along with the simple requirement from the client to have the 'check' text and tick sign underneath a visual graphic. So I found a nice design of an air Jordan shoe broken up into pieces and I recreated it in Illustrator, arranging it how I liked. Then I made a fire shape and blended together the other elements to fit as one cohesive design.
The Final Logo
My client liked the logo, but wanted a more uniform idea and decided he loved the shoe design and wanted a circular stamp around it with the text inside the circle borders. Once I compiled the concept, he wanted me to make the border lines and text look tattered, so I used a paint splatter texture image. Then, my client wanted the shoe to have black outlines with no fill colour, and he wanted it to stand out so I made the outer border line thicker.
The Concept Banner
My client had an idea of what he wanted in the banner and so I started off by placing what he wanted in the concept. After this, we both decided to add the logo to the centre of the banner and then put the image he wanted me to use on both sides of the banner. I next played around with a range of effects and filters to made a visually appealing design. My client really like the final design with a blur type of effect and decided to keep a plain white background.
The Concept Intro
My client had an idea for how he wanted his intro to go, including a range of shoe brand logos popping up on the screen until it reveals his final logo for a few seconds before fading away. Then, he wanted me to add a track so that I could edit the appearance of the logos to the beat. Finally, after working that out, I was able to make the logos have depth by coming in from the background and zooming past the foreground.
The Final Intro
He also wanted a new intro video, and he gave me a concept idea of a compilation of motion graphics with his name based on some reference videos he liked. So I was able to create the first video with a mixture of his videos and some visual graphic elements overlapping it. The second video was a recreation of a concept idea that used depth, which I could pull of with the After Effects 3D camera layer. Then, the third video was an original idea of a merge of some text animations I created and using some RGB effect as the text in the centre zoomed past the foreground.
The Final Banner
My client ended up deciding he wanted to change his brand identity to his personal name. So, I designed a basic banner in a similar style to the reference that he gave me to make a concept idea from. Then, he gave me a slogan to add underneath the text of his name and then his socials to add on too. I then gave him some options for different colour schemes and after he chose, I added some blending mode effects to boost the visual design more.
